Interview with Cooler Master

I spent some time finding out more about Cooler Master’s current marketing strategy, their future goals and also a bit more about some of the team who are trying to put the name Cooler Master into the forefront of every enthusiast and gamer’s mind. Let me introduce the newly formed team and divulge some of their game plans.

I met Raymen Wu, an executive within Cooler Master’s Marketing Department and his colleagues, Coco Lee and David Jarlestedt. They are the new generation of Marketing Managers for Cooler Master HQ based in Taiwan, and of them, Raymen was the designated spokesperson for this interview who guided me with his colleagues through some of the new strategies that Cooler Master will be taking on.