In-game advertising to be dynamic

Prior to this point, advertisements in games were displayed on pre-defined points, such as the side of a building or a billboard. That is all about to change with the launch of a new dynamic advertising delivery system from developer, Double Fusion, called fusion.runtime. The new fusion.runtime ad delivery system and technology will be premiered starting today at the Austin Game Developers Conference in Austin, Texas.

With the new fusion.runtime technology, locations for ad placements as well as additional ads can all be updated via the Internet. This will allow developers to adopt an advertising model that is more akin to that of advertising on television today.