Prices for second-tier 42-inch LCD TVs to fall to US$699 by year-end

Although LCD TV brands suffered from dramatic price drops last year, sources have indicated the makers will still follow a low-pricing strategy this year with second-tier LCD TV vendors planning to offer 42-inch LCD TVs at US$699 by the end of the year, compared to current prices which are close US$1,000. Prices for 32-inch LCD TVs from second-tier vendors are also expected to dip to US$299-399 to meet year-end holiday demand, the sources added.