Apple now worth double Dell’s market value

On October 6, 1997, in response to the question of what he'd do if he was in charge of Apple Computer, Dell founder and then CEO Michael Dell stood before a crowd of several thousand IT executives and answered flippantly, ''What would I do? I'd shut it down and give the money back to the shareholders.'' <br><br>

A little more than a month later, on November 10, 1997, new Apple iCEO Steve Jobs responded, speaking in front of an image of Michael Dell's bulls-eye covered face, ''We're coming after you, you're in our sights.''