Microsoft's Next Chapter

It was soon declared that Microsoft was the king of the PC world and no one would ever attempt to compete with them. I mean, why bother right? Windows did everything we needed it to do for a reasonable price and everyone used it. Over the years there were claims that Microsoft’s monopolist tactics were aggressive and somewhat uncompetitive. I never really paid attention, all I knew was Microsoft helped build many successful businesses. They also managed to kill a few companies along the way. Like them or hate them when you analyze the core of their business, Microsoft was successful because people felt comfortable with them. That said, you know it’s time for a reality check when your customers start to feel comfortable with someone else’s product.