Google May Extend Advertising Into Video Games

Google, the current force in online advertising, could now be looking to expand its reach into the video game space. According to the Wall Street Journal, Google is in talks to acquire Adscape Media, a company whose technology allows for in-game advertising.

The move by the search giant could be an effort to compete with the software giant. Last year, Microsoft acquired Massive for its technology that allows dynamic delivery of advertisements to gamers in online games.