EA, IGA Respond to Tracking Battlefield 2142 Gamers

@ 2006/10/19
Apparently, the information collected by IGA Worldwide tracks only information found within the game itself. Here is EA's statement:

The advertising program in Battlefield 2142 does not access any files which are not directly related to the game. It does not capture personal data such as cookies, accountlogin detail, or surfing history.

BF 2142 delivers ads by region. The advertising system uses a player's IP address to determine the region of the player, assisting to serve the appropriate ads by region and language. For instance, a player in Paris might be presented with ads in French. The information collected will not berepurposed for other uses.

Battlefield 2142 also tracks "impression data" related to in-game advertisements: location of a billboard in the game, brand advertised, duration of advertisement impression, etc. This information is used to help advertisers qualify the reach of a given advertisement.

Comment from Rutar @ 2006/10/19
Comment from jmke @ 2006/10/19
Comment from Rutar @ 2006/10/19
that's EA

I even ordered it, since I liked the demo and don't have BF2. I feel bad about it o_O
Comment from jmke @ 2006/10/19
I don't understand why there are ads in the game to begin with. If they want ads, they should either reduce the price of the game drastically, give you the option to buy a normal priced "no-ads" version, or simply give the game for free.

paying full price AND having to see ads in a game you payed for, is NOT DONE.