Last week we’ve seen the introduction of the most impressive new processor architecture to date, an introduction that seems to have caught AMD off guard. But has it really? AMD must’ve anticipated Intel would have a card up its sleeve as weeks before it already signaled it would reduce pricing on its processors shortly after the launch of Intel’s new generation of processors. So that begs the question whether AMD has been resting on its laurels every since they introduced the K8 architecture? Traditionally the companies that lead in this industry lead by innovation, those that fall behind are those that think that they have a product with unbeatable features and/or performance and are proven wrong time after time.