Booth babes back despite restrictions

Are booth babes really necessary at a trade show like E3 (which is closed to the public)? Your typical E3 attendee is a journalist or industry player, likely male, and probably a big fan video games. He's also into technology and consumer electronics. Yes, it's the same demographic that likes to look at attractive women in skimpy outfits, but is a gamer going to ignore the EA or Rockstar exhibits because there are no women to objectify there? I don't think so.