Hard Drive Companies Getting [FAT]ter

Western Digital has guts. In the storage space, it’s hard to find any company that thinks outside the box. Somehow WD has shaken things by coming up with cool technologies that enthusiasts love. If you ask WD competitors why they haven’t created a high-end drive to rival the Raptor (even though they have the capability and they have access to incredible technology), the first thing that comes out of their mouths is “volume?” It seems as though the bulk of the HDD market is driven by numbers people who lack passion.