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Retail Computer Purchasing Experiences

@ 2006/04/25

We look at the customer experience while purchasing computers from Best Buy, Circuit City, CompUSA, and Fry’s Electronics. If you are shopping for a computer or someone relies on your advice, this article is for you.

Comment from jmke @ 2006/04/25

Knowlegde costs money, if they want to hire IT techs they'll have to pay them a lot more than a normal sales person would make; and very few IT tech people are good sales people

Comment from Sidney @ 2006/04/25

Quote:

Some retailers’ sale forces do not have the time, training, or, unfortunately, the motivation to give all their customers personalized advice and, accordingly, act more as a warehouse than a customer service/support center.

Gateway realized this and offered the service, unfortunately consumers went for the low price, no knowledge places. Gateway closed all the stores.

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