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Game Developer Makes Sapphire Abandon “Blizzard”

@ 2006/04/20

Sapphire Technologies, the world’s largest maker of ATI Radeon-based graphics cards, announced Thursday that it would rename its premium graphics card earlier known as “Blizzard” that featured liquid-cooled Radeon X1900 XTX graphics processors following a demand made by Blizzard Entertainment, the developer of StarCraft and WarCraft games.

Comment from The Senile Doctor @ 2006/04/21

crappy stuff...

I could sew any ex-medical doctor getting alzheimer.

Comment from jmke @ 2006/04/21

Next time you are in an area of hard wind and heavy snow better not utter the word ********* or they'll sue you.

Comment from goingpostale1 @ 2006/04/21

Uber lame, what the hell was the point in Blizzard doing this anyway? Blizzard diddn't invent the word, so what right do they really have (legally) to tell people they can't use "Blizzard" on their products. Just helps cultivate a negative public image.

Comment from jmke @ 2006/04/20

That's lame imho.

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