Apple’s marketing angers users

But what got the crowd’s goat was an ad called "Crush" – because subtlety is so last century. It's got this massive hydraulic press squashing the life out of all sorts of creative tools. Trumpets, paint cans, you name it – all getting the squeeze of death. And then, ta-da! They're magically an iPad Pro. Because who needs real instruments when you've got GarageBand, right?