From its start, Gmail conditioned us to trade privacy for free services

When Gmail was announced on April 1, 2004, its lofty promises and the timing of its release reportedly had people assuming it was a joke. It wasn’t the first web-based email provider — Hotmail and Yahoo! Mail had already been around for years — but Gmail was offering faster service, automatic conversation grouping for messages, integrated search functions and 1GB of storage, which was at the time a huge leap forward in personal cloud storage. Google in its press release boasted that a gigabyte was “more than 100 times” what its competitors offered. All of that, for free.