Zozofit's capture suit takes the guesswork out of body measuring

@ 2023/04/28
I’ve developed an odd fascination with body-measuring technology, especially as it relates to the fashion world. Many companies are working on infrastructure that will hopefully one day let us buy clothes custom-tailored for the exact contours of our bodies. That should make people like me, who feel very under-served by the traditional fashion industry, a lot happier. It should also help to reduce the waste generated by the overproduction of clothes nobody wants to buy, which is a problem both for businesses and the planet. So, when Zozofit, makers of the Zozosuit, asked if I wanted to try its skin-tight body-measuring outfit, which has now been repurposed as a fitness tool, I agreed, albeit with my usual degree of trepidation.

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