Microsoft reveals how it's putting ads in Bing's AI chatbot

Over the past few days, users have reported seeing ads within the Bing chatbot experience. Based on the limited examples we've seen, the GPT-4-powered chatbot embeds relevant ad links in responses to users' actual questions. Ads don't seem to show up for most people (including us) yet, but they'll most likely pop up more frequently and in more places soon. In a new post on the Bing blog, Microsoft Corporate VP for Search and Devices Yusuf Mehdi has admitted that the company is currently exploring putting ads in Bing's chat experience, indicating that the samples we've seen so far are part of its experimentation. He also revealed how the company intends to embed more ads in the new Bing experience.