Levi’s will ‘supplement’ human models with AI-generated fakes

Levi’s is partnering with an AI company on computer-generated fashion models to “supplement human models.” The company frames the move as part of a “digital transformation journey” of diversity, equity, inclusion and sustainability. Although that sounds noble on the surface, Levi’s is essentially hiring a robot to generate the appearance of diversity while ridding itself of the burden of paying human beings who represent the qualities it wants to be associated with its brand.