The Morning After: Is Apple working on an ‘Ultra’ iPhone?

Apple is considering a more expensive iPhone “Ultra” that would slot in above the iPhone Pro, according to Bloomberg’s Mark Gurman. He says the device could arrive as early as next year. Gurman also pointed to recent comments made by Apple CEO Tim Cook. “The iPhone has become so integral [to] people’s lives,” he told analysts when asked if the increasing average price of the iPhone was sustainable. “I think people are willing to really stretch to get the best they can afford in that category.”