Mercedes will reportedly drop the EQ brand to prepare for an all-electric future

Don't worry if Mercedes' insistence on EQ branding for electric cars seems arbitrary — the naming scheme might not last much longer. Sources speaking to the German daily Handelsblatt claim Mercedes will drop the EQ brand as soon as late 2024, when it's expected to debut its next wave of compact cars. Simply put, the company won't have much use for the label when more and more of its cars will be electric.