Asetek chills XBOX 360

Asetek claims that many of the current solutions don't work. First off, liquid is more efficient than an air-based setup and can cool more components concurrently. The pump, reservoir and cold-plate are also integrated into one small unit. The system has high reliability, approximately 50,000 hours, and claims to keeps the Xbox 360's noise quieter, with only 34dB at 100% load. A number of cooling systems for the '360 only manage to reduce the noise to approximately 43dB at 100% load.