EU will reportedly bar Meta from requiring personalized ads (updated)

Meta thrives on ad targeting, but it may have to tone down its use of the technology in Europe. The Wall Street Journalsources claim the EU's European Data Protection Board (EDPB) has ruled that Meta can't require users to accept personalized ads. You could opt out of targeted ads on Facebook or Instagram if you'd rather not have the social networks track your activity. You can already decline customized ads using data from third-party apps and sites.