Instagram rolls out in-app scheduler to businesses and creators

Instagram is rolling out its in-app post scheduler, allowing select users to plan their posts in advance without having to use Meta's Creator Studio or third-party services. The Meta-owned photo-and-video sharing platform is giving businesses and creators the power to schedule Reels, photos and carousels for up to 75 days within the app itself. Instagram tested the feature over the past few weeks, giving a small percentage of its global community access to the tool, before this wider (but still limited) release.