Google buys an AI avatar startup to take on TikTok

Google has quietly acquired a startup that was working on using AI to generate avatars for social media users and brands. According to TechCrunch, the company recently paid about $100 million to buy Alter. The acquisition went through about two months ago without Google publicly announcing it. On Thursday, the search giant confirmed the purchase but did not disclose the financial terms of the deal. According to TechCrunch, Google bought Alter to better compete against TikTok.