UK companies using "emotional analysis" tech face fines

@ 2022/10/31
Information commissioner warns that it is pseudoscientific

The UK information commissioner has warned companies to steer clear of “emotional analysis” technologies or face fines, ranking it with phrenology and leech therapy.

The deputy commissioner, Stephen Bonner said that it was the first time the regulator has issued a blanket warning on the ineffectiveness of new technology, said but one that is justified by the harm that could be caused if companies made meaningful decisions based on meaningless data.

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