Apple’s App Store will display more ads starting next week

The next time you want to download an app on your iPhone, prepare to see more ads. Starting on October 25th, Apple will begin rolling out two additional ad categories to the App Store, according to an email seen by MacRumors. In all countries outside China, the company plans to begin selling ad space within the “Today” tab and at the bottom of individual app listings. Once they arrive, the ads will feature an icon with a blue background to distinguish them from other recommendations.