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@ 2022/10/21Bad news for Apple
Global smartphone shipments for calendar Q3 falling to their lowest quarterly rate in eight years, which is bad news for companies who have touted expensive flagship models.
According to beancounters at Canalys, sales into the channel plunged by nine per cent year-on-year to an estimated 296.21 million handsets. This is because with energy prices going through the roof, and the threat of nuclear war, punters have obtained a sense of perspective and decided to put off buying expensive shiny toys for a while.
Canalys analyst Amber Liu said the smartphone market was highly reactive to consumer demand and vendors were adjusting quickly to the harsh business conditions.
“For most vendors, the priority is to reduce the risk of inventory building up given deteriorating demand. Vendors had significant stockpiles going into July, but sell-through gradually improved from September owing to aggressive discounting and promotions.”
She added: “The pricing strategy of new products is cautiously crafted, even for Apple, to avoid significant pushback from consumers who now tend to be very sensitive to any price hike.”
Global smartphone shipments for calendar Q3 falling to their lowest quarterly rate in eight years, which is bad news for companies who have touted expensive flagship models.
According to beancounters at Canalys, sales into the channel plunged by nine per cent year-on-year to an estimated 296.21 million handsets. This is because with energy prices going through the roof, and the threat of nuclear war, punters have obtained a sense of perspective and decided to put off buying expensive shiny toys for a while.
Canalys analyst Amber Liu said the smartphone market was highly reactive to consumer demand and vendors were adjusting quickly to the harsh business conditions.
“For most vendors, the priority is to reduce the risk of inventory building up given deteriorating demand. Vendors had significant stockpiles going into July, but sell-through gradually improved from September owing to aggressive discounting and promotions.”
She added: “The pricing strategy of new products is cautiously crafted, even for Apple, to avoid significant pushback from consumers who now tend to be very sensitive to any price hike.”
