Ford thinks Bluetooth LE can keep pedestrians and cyclists safe from cars

One good thing that came out of the pandemic is that more people picked up cycling. In the first three months of 2021, American consumer spending on bikes and cycling accessories increased by 34 percent year on year to $8.2 billion. However, the pandemic also saw more die and suffer injuries while biking. According to the National Safety Council, 1,260 cyclists were killed in 2020, a 16 percent increase from 2019.