Starbucks thinks you'll want to collect NFTs to earn rewards

Starbucks is jumping on the Web3 bandwagon. On Monday, the company detailed Odyssey, an upcoming extension to its popular rewards program that will allow customers to collect NFTs. You can probably guess where this is going. Every NFT will have a points value based on its rarity, and as you earn more tokens, you’ll unlock new experiential rewards. Those could include a virtual expresso martini-making, an invite to events at Starbucks Reserve Roasteries and a trip to Costa Rica to visit one of the company’s coffee suppliers.