Yamaha’s flagship noise-canceling wireless earbuds arrive in the US for $280

After launching earlier this summer, Yamaha’s flagship TW-E7B true wireless earbuds are now available in the US. You can buy them starting today for $279.95. The TW-E7B have a few things going for them. They’re the first true wireless earbuds from Yamaha to include the company’s proprietary active noise cancelation algorithm. Yamaha claims its take on ANC doesn’t “color” audio the way some implementations do. The earbuds also feature an internal microphone that monitors how the shape of your ear affects audio output and adjusts accordingly.