Facebook Live Shopping is coming to an end in favor of Reels

Facebook Live Shopping events appear to be another casualty of Meta’s shift to short-form video. According to an announcement on the company’s website, live shopping events on Facebook will retire on October 1st. The little-known feature let Facebook Business owners showcase their products in live videos to their followers — sort of like a personal Home Shopping Network. Merchants could notify their Page followers of upcoming live shopping sessions and take payments through Messenger.