Samsung's Galaxy S22 will be available in another shade of purple on August 10th

Ahead of its upcoming Galaxy Unpacked event in August, Samsung is unveiling a new color variant of the flagship S22 it launched earlier this year. Called "Bora Purple" after the Korean word for purple, the new hue will be available only for the smallest S22, not the Plus and Ultra versions, though Samsung said the color will launch on "exciting new Galaxy devices later this year." You'll be able to buy the Bora S22 on August 10th for the same $800 as the original model, which also comes in violet, green, pink, white and black.