Twitter makes it easy for Shopify merchants to highlight their products

Twitter has teamed up with Shopify to give merchants in the US an easy way to use the social network to grow their business. Merchants can now add a Twitter sales channel app to their Shopify admin dashboard to access a manager where they can see the social network's shopping tools and features. That sales channel automatically and regularly syncs with Shopify merchants' catalogs, so users won't have to worry about updating product information on multiple platforms.