Instacart's 'Ready Meals' are a grocery store alternative to take out@ 2022/01/14
For Instacart, the play is rather straightforward as the company looks to position its Ready Meal Hub as an alternative to more traditional food delivery apps like Seamless, Uber Eats and the like. The only real difference is that instead of ordering food from local restaurants, Instacart is hoping its customers will use Ready Meals to order fresh food like sandwiches, sushi and more from nearby grocery stores, in addition to pre-prepared, ready-to-heat dishes such as take-and-bake casseroles.
Just like regular grocery orders, Instacart says its Ready Meals Hub will be available nationwide, with deliveries arriving at your door in as little as 30 minutes. Instacart is partnering with grocers including Publix, GIANT, Food Lion, Hannaford, Stop & Shop, Martin’s, and Kroger, with plans to add more retailers such as ShopRite in the coming months.