How a civil rights group is holding Europe's online ad industry to account

An Irish civil rights group believes that it has successfully exposed the so-called legal fictions that underpin the online advertising industry. The Irish Council for Civil Liberties (ICCL), says that Europe’s data protection regulators will soon declare the current regime illegal. At the heart of this complaint is both how the industry asks for permission, and then how it serves adverts to users online. Describing the situation as the “world’s biggest data breach,” the consequences of the ruling could have staggering ramifications for everything that we do online.