Apple’s data tracking was not as good as thought

@ 2020/07/03
Turns out Jobs’ Mob could not predict the future

Apple’s new data tracking human mobility trends service has turned out disappointing as it could not predict the future as believed.

The oil industry had hoped that Apple’s service could be the “holy grail of metrics” and provide real-time data on fuel demand.

Apple’s data promised to capture human mobility trends, capturing user activity in searching for directions on smartphones.

Traders were chasing any clue to fathom the speed of recovery from the fastest and deepest collapse in fuel demand in history during coronavirus lockdowns.

But it turns out that the company, which has had a poor record on getting a clock to adjust to summer time, had not come up with any holy grail but seemed to be bogged down outside a castle with some taunting French knights.

On US Memorial Day, Apple's search data was a chocolate teapot. The US Energy Information Administration (EIA) proxy for gasoline demand fell nearly six percent for the week including the holiday. Gasoline futures, which had rallied into Memorial Day, fell after the holiday that kicks off the US summer driving season.

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