World's first Extreme Dynamic Range display

@ 2005/10/03
We drop by Brightside's headquarters for a demonstration of their extreme dynamic range technology, which the Canadian firm claims is the first HDR display.

By using a matrix of ultra bright, white LEDs, the Brightside DR37-P can modulate or selectively turn off the backlight in parts of the screen, producing pure zero-light blacks. It also has a peak luminance of some 4000cd/m2 - EIGHT times greater than Sharp's new 'high contrast ratio' LCD.

We found that the difference between watching content on the HDR screen as compared to a standard LCD screen was as stark as the difference between standard and high definition video - it's amazing!

We bring you a world exclusive preview of the technology that powers the display, which is set to be licensed by all the big manufacturers and has been developed with input from ATI.

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Comment from jmke @ 2005/10/03
that LOTR movie is really an eye opener