World's first Extreme Dynamic Range display@ 2005/10/03
By using a matrix of ultra bright, white LEDs, the Brightside DR37-P can modulate or selectively turn off the backlight in parts of the screen, producing pure zero-light blacks. It also has a peak luminance of some 4000cd/m2 - EIGHT times greater than Sharp's new 'high contrast ratio' LCD.
We found that the difference between watching content on the HDR screen as compared to a standard LCD screen was as stark as the difference between standard and high definition video - it's amazing!
We bring you a world exclusive preview of the technology that powers the display, which is set to be licensed by all the big manufacturers and has been developed with input from ATI.