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@ 2018/04/19Handbags at dawn
AMD has been firing off some salvos at Nvidia's Partner Programme which appears designed to force suppliers to only sell its products.
Despite the fact that it is the current leader in the graphics card market, Nvidia, which was named after a Roman vengeance demon, has designed a GeForce Partner Program (GPP) which might just be a little anti-competitive.
According to Nvidia, the programme exists to "ensure that gamers have full transparency into the GPU platform and software they're being sold, and can confidently select products that carry the NVIDIA GeForce promise".
But according to AMD, that vague explanation knocks rivals out of high-profile system lines. We have reported on the programme before and how PC builders to be a part of the program (with access to combined marketing efforts, bundles and rebate offer) must exclusively align their gaming brand with Nvidia's GeForce hardware (and not AMD's Radeon).
ASUS suddenly announced a new gaming line, AREZ, that apparently exists only to keep AMD Radeon-powered PCs out of its well-known ROG gaming equipment. It now means that the ROG line can join Nvidia's GPP.
AMD has come out swinging its mighty handbag of protest claiming that: "Freedom of choice is a staple of PC gaming."
AMD has been firing off some salvos at Nvidia's Partner Programme which appears designed to force suppliers to only sell its products.
Despite the fact that it is the current leader in the graphics card market, Nvidia, which was named after a Roman vengeance demon, has designed a GeForce Partner Program (GPP) which might just be a little anti-competitive.
According to Nvidia, the programme exists to "ensure that gamers have full transparency into the GPU platform and software they're being sold, and can confidently select products that carry the NVIDIA GeForce promise".
But according to AMD, that vague explanation knocks rivals out of high-profile system lines. We have reported on the programme before and how PC builders to be a part of the program (with access to combined marketing efforts, bundles and rebate offer) must exclusively align their gaming brand with Nvidia's GeForce hardware (and not AMD's Radeon).
ASUS suddenly announced a new gaming line, AREZ, that apparently exists only to keep AMD Radeon-powered PCs out of its well-known ROG gaming equipment. It now means that the ROG line can join Nvidia's GPP.
AMD has come out swinging its mighty handbag of protest claiming that: "Freedom of choice is a staple of PC gaming."
