Apple wants to make even more expensive ear buds

@ 2018/03/08
Claims they will sound better

Apple's recent move into the speaker market has shown that it can convince stupid people that it can make "high-quality" hi-end sound equipment and now it thinks it can make the same move on the headphone market.

The cunning plan is to create noise-canceling, over-ear headphones that rival headsets from market leaders like Bose and even the company’s Beats by Dre brand. The company plans to launch the headphones as early as the end of this year, but has faced development challenges that might push back the release, the people said.

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