Starbucks introduces voice-activated ordering feature

@ 2017/01/31
Limited rollout for now

On Monday, Starbucks announced that it is hopping on the voice assistant bandwagon with the introduction of a virtual barista in its mobile ordering app.

The Seattle-based coffee giant is now allowing users and companies to place orders for food and beverage items by issuing voice commands in a manner similar to services such as Amazon’s Alexa, Google’s Assistant and Apple’s Siri. The feature appears in the form of a chatbot and uses an AI framework to process incoming orders in the form of a text messaging interface. Customers have the option of either speaking or typing their orders into the input field, and receiving instant confirmation and delivery times in the conversation window.

No comments available.