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@ 2016/10/28Apple sees first sales decline since 2001
The shine has finally come off the tax-dodging fruity cargo cult Apple and no amount of spinning is saving it.
In a year where its main rival product caught fire and had an embarrassing recall, Jobs’ Mob posted its first annual sales decline since 2001.
To the Tame Apple Press the numbers are still pretty big. Annual sales fell to $216 billion in the 2016 fiscal year ending September 30, which is not bad considering the company pays sod all in tax.
However given that Apple sold $234 billion in 2015 and has not found any product to replace its iPhone cash cow, it could be the beginning of the end.
The problem is that fewer people are buying the iPhone and that is Apple's largest source of revenue.
Apple sold 45.5 million iPhones in the September quarter, down from 48 million iPhones in the same quarter a year earlier. This means for three quarters iPhone sales have fallen.
The iPhone 7 was supposed to turn that around, but it seems that too many Apple fans suddenly woke up and realised that the iPhone 7 was the same as the iPhone 6 and so upgrading was not necessary.
The shine has finally come off the tax-dodging fruity cargo cult Apple and no amount of spinning is saving it.
In a year where its main rival product caught fire and had an embarrassing recall, Jobs’ Mob posted its first annual sales decline since 2001.
To the Tame Apple Press the numbers are still pretty big. Annual sales fell to $216 billion in the 2016 fiscal year ending September 30, which is not bad considering the company pays sod all in tax.
However given that Apple sold $234 billion in 2015 and has not found any product to replace its iPhone cash cow, it could be the beginning of the end.
The problem is that fewer people are buying the iPhone and that is Apple's largest source of revenue.
Apple sold 45.5 million iPhones in the September quarter, down from 48 million iPhones in the same quarter a year earlier. This means for three quarters iPhone sales have fallen.
The iPhone 7 was supposed to turn that around, but it seems that too many Apple fans suddenly woke up and realised that the iPhone 7 was the same as the iPhone 6 and so upgrading was not necessary.
