Huawei Launches the NOVA Brand

This week at IFA 2016, Huawei has announced another brand/line of smartphones. The NOVA brand, to counter the Mate line of devices and go up against its own honor brand, is aimed squarely at mid-range pricing and millennials. The Nova and Nova Plus will be the first two products in this line, differentiated by size, battery life and price, and using Qualcomm’s Snapdragon S625 SoC, a mid-range 14nm part with 8xA53 at 2 GHz, but also an integrated X7 modem, capable of Category 9 LTE and carrier aggregation but also has the right licencing for CDMA in the US.