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@ 2016/06/06Tech startups are being crippled by the fact that their owners make themselves incomprehensible by using business speak.
Words like “Content, Platforms, cloud, Synergy, End-to-end, Solutions, and “Paradigm” sound technical and informed. But they mean nothing, and they make it impossible for ordinary people to understand what a company actually does.
Words like “Content, Platforms, cloud, Synergy, End-to-end, Solutions, and “Paradigm” sound technical and informed. But they mean nothing, and they make it impossible for ordinary people to understand what a company actually does.
