ASUS Announces the ZenFone 3 Series

Today at Computex, as part of their annual Zen press conference, ASUS lifted the lid on the Zenfone 3 series. In previous Zenfone generations, the Zenfone has been one of the premier devices featuring Intel’s Atom smartphone chipset, however due to the announcement that Intel has cancelled their Atom smartphone ‘Broxton’ program ASUS is going all in with a series of Qualcomm chipsets, including the custom Kryo based Snapdragon 820 and also the first 14nm Snapdragon 625 device.

The Zenfone 2 line is known for having numerous, region specific models over its lifespan. To start, the Zenfone 3 will come in three formats and sizes: the base Zenfone 3 (ZE552KL), the premium Zenfone 3 Deluxe (ZS570KL) and the media-consumption focused Zenfone 3 Ultra (ZU680KL).