Toshiba Revamps OCZ Brand

@ 2016/05/27
Over the past few months, Toshiba has started fully assimilating & integrating OCZ, the SSD business they acquired from bankruptcy in 2014. Rather than just absorb OCZ's SSD-related assets like the Indilinx SSD controllers, Toshiba kept the business relatively intact as the independently operated subsidiary OCZ Storage Solutions. The existing product lines were updated to use Toshiba NAND and OCZ drives accounted for the bulk of Toshiba's retail and consumer SSD presence.

Last year, the OCZ Trion 100 marked a shift in strategy as a Toshiba-developed drive bore OCZ branding for the first time. OCZ has continued developing their own products as well, but now the two development roadmaps are being combined, some projects have been repurposed as Toshiba products instead of OCZ products, and work is underway to reduce the overlap between the product lines.

Organizationally, OCZ is being absorbed into Toshiba America Electronic Components Inc. (TAEC), though the brand and the products they develop will still be international. Later this year, TAEC will be consolidating several Silicon Valley offices onto a single campus in San Jose and their former OCZ employees will no longer work at a separate location.

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