We got the numbers reflecting ATI's X600PRO PCIe card based on the RV370 core. ATI is getting $59.00 dollars for the chip. Nvidia was selling NV36 + BR2 bridge for just a dollar less. This card uses eight memory chips clocked and priced at $3.90 per piece. This makes the total cost of memory to $31.20 for a whole pack of 128MB of 128 bit memory.