Blogging For Managers & CEOs@ 2005/03/28
It is a way for management to talk directly to customers, business partners and every stakeholder (including the board of directors). Blogs provide an opportunity for you to convince them that the positions, directions and actions that you are taking are in the best interest of all concerned.
For the first time, every head of an organization has the chance to interact on a daily basis with every segment of his or her community. The president/CEO has the unique opportunity to set the agenda, lead the commentary and shape opinions.