Realtek Develops New Onboard LAN Chip to Win Back Gamer Crowd

In a bid to regain market share lost to Intel and Killer (Qualcomm) in the DIY motherboard market, particularly with motherboards targeted at online gaming PC builds; Realtek unveiled a new onboard LAN solution called the Realtek Dragon. Intel and Killer have replaced Realtek as a preferred onboard Ethernet chip provider for DIY PC motherboards over the past two generations, as perception of their lower driver overhead, lower latencies, and other advantages spread. Sensing that merely improving drivers for its existing RTL8111 family of PCIe gigabit Ethernet PHY chips won't fix the situation, Realtek sought to give its latest generation an off-beat brand name that it hopes could appeal to the DIY crowd.