NVIDIA Kills the GTX 780 Ti, GTX 780, GTX 770, Cuts GTX 760 Pricing

Following the launch of its GeForce GTX 980 and GTX 970 graphics cards, NVIDIA announced discontinuation of three of its top-selling high-end graphics cards, the GeForce GTX 780 Ti, the GeForce GTX 780, and the GeForce GTX 770. The $549 GeForce GTX 980 cannibalizes the GTX 780 Ti and GTX 780; and is cheaper to make, with 2 billion fewer transistors, four fewer memory chips, and a lighter VRM; while the GTX 970 targets several key sub-$350 products, blasting the GTX 770 to irrelevance. NVIDIA also tweaked pricing of its GeForce GTX 760 performance-segment graphics card, which now starts at $219. The company is expected to launch its replacement, the GeForce GTX 960, some time in October, 2014.