AMD’s Power Pack: 6 APUs in a Box for System Builders

@ 2014/09/16
It went relatively under the radar during the past two weeks of intensive launches, but AMD is launching a new campaign specifically for system builders dubbed the AMD Power Pack.

Normally system builders (including both the mass production sellers and boutique builders) have the option of buying a Product-In-Box (PIB) retail APU with a CPU cooler, bundled codes and all the manuals, or the tray processor which comes just as the processor. The AMD Power Pack meets the PIB and Tray parts half way, offering in one package a set of six processors with bundled codes and CPU coolers, but no manuals and in a single box arrangement. This helps to save on the packaging and offer a price point between the PIB and Tray cost.

We caught up with Adam Kozak, Product Marketing Manager from AMD, for some inside information.

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