Apple Lures Executive from Luxury Swiss Watch Maker

@ 2014/07/07
Apple has hired away Patrick Pruniaux, VP of sales for Swiss watch company Tag Heuer to join the iWatch team. Apple is reportedly gearing up for a September/October timeline for the grand unveiling of the new wearable technology. In a research note for clients released earlier this year, Morgan Stanley estimated that Apple could generate up to $17.5 billion in sales in its first year from the iWatch, outpacing even the iPod.

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